Sadashivan Sanker — headshot

Fashion & Apparel Retail · Brand Strategy · Family Business Advisory

Sadashivan Sanker

Featured Advisor

Founder, Studio Teertha · Creative Head, Disha Lifestyle

India30+ years experience
30+ Years · Shoppers Stop · Globus · Big Bazaar · Studio Teertha
Fashion & Apparel Retail
Brand Positioning
Family Business Advisory
Retail Format Design
Category Management
Buying & Merchandising
D2C & E-Commerce Launch
Vendor Network Development
Apparel Construction & Costing
Team Building & Training

30+ Years

In fashion, apparel & lifestyle retail

4 Brands

Shoppers Stop, Globus, Big Bazaar & Disha Lifestyle

Mix & Match

Pioneer — redefined Indian women's ethnic fashion in 1997

Studio Teertha

Design think tank & product development studio, 20+ years

About Sadashivan

Sadashivan Sanker is a fashion retail strategist and creative director with over 30 years of experience across India's most iconic retail brands — Shoppers Stop, Globus, Big Bazaar, and Disha Lifestyle. He is best known for pioneering the Mix & Match women's ethnic section at Shoppers Stop in 1997, a merchandising innovation that fundamentally changed how Indian women shopped for ethnic fashion and has since become standard practice across the industry.

He is the founder of Studio Teertha, a design think tank and product development studio he has run for over 20 years, helping brands, manufacturers, and traders create strategic, market-relevant collections that combine creative direction with commercial viability. At Disha Lifestyle, he founded and led the Indian & Indo-Western division from scratch, launched the KamiKubi online vertical (now on major e-commerce platforms), and transformed a family-run wholesale unit into a 100+ employee structured organisation with multi-fold revenue growth.

His advisory is particularly valuable for fashion and apparel businesses navigating the transition from traditional or family-run operations to modern, scalable retail formats — and for brands launching or repositioning in the Indian ethnic and Indo-Western wear market.

Career Track Record

  • Founded the Indian & Indo-Western division from scratch
  • Launched KamiKubi — online vertical now on major e-commerce platforms
  • Transformed a family-run wholesale unit into a 100+ employee structured organisation
  • Drove multi-fold revenue growth across top-line and bottom-line

What He Advises On

  • Fashion and apparel retail strategy — buying, merchandising, and category management
  • Brand launch and positioning for Indian and Indo-Western wear labels
  • Retail format design and customer experience innovation
  • Family business advisory — professionalising operations and governance
  • Multi-brand and private-label strategy for apparel retailers
  • Vendor network development and supply chain coordination
  • Building and leading buying, merchandising, and design teams
  • Transitioning traditional textile or apparel businesses into modern retail formats
  • Online/D2C vertical launch — from concept to e-commerce platform listing
  • Design & sampling oversight, apparel construction, and costing

As an Educator

Sadashivan has consistently shared his industry knowledge through workshops and faculty roles spanning design, retail, garmenting, and business practices. His vision: to empower 100 master artisans within five years and bridge the gap between untapped potential and professional expertise.

CEPET, Andheri

1996 · Taught Apparel Construction and Costing

Rachana Sansad

2007 · Visiting Faculty — practical industry insights

INFD Ahmedabad

Workshop · Retail workshops

Pearl Academy

2022 · Session on Creativity and Commercial Viability

ISDI

Workshop · Children's Wear workshop

World Trade Centre

2024 · Garmenting workshop for women from neighbouring slum communities

Frequently Asked Questions

Book a Session

Online or in-person · India

All prices are exclusive of GST. 18% GST is added at checkout. Windrose Lifestyle · GSTIN 29AIGPG8767L1ZH

Core Skills

  • Apparel construction & costing
  • Category management
  • Design & sampling oversight
  • Team building & training
  • Corporate systemisation
  • Brand launch & positioning
  • Vendor network development
  • Supply chain coordination

Vision & Mission

Vision: To empower the future of Indian craftsmanship by cultivating 100 master artisans within the next five years.

Mission: To provide specialised fashion education to students facing financial barriers — transforming economic hardship into technical mastery and professional dignity.

Advisory Packages

Choose the engagement that fits your stage and goals

Ready to transform your fashion retail business?

Book a session with Sadashivan for expert advice on brand strategy, retail format design, or family business transformation.

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Sadashivan Sanker

From ₹3,000 + GST / session